Villaviñedo

Label packaging design

// PERSONAL PROJECT – Villaviñedo //

Design a self-adhesive label for a bottle of wine in its three variants: white, red and rosé, while being the white wine the most important in the winery. The wine is made in D.O. Rueda (Spain).

Target audiences:
– Men and women.
– From 35 to 45 years old.
– They are not experts in wine but they like it a lot.
– They attach great importance to the aesthetics of the wine, becoming decisive for its purchase.
– Lifestyle: Restless people, with culture, independent and sociable.

The company:
– Winery in the province of Valladolid (Castilla León).
– Family business.
– Founded in 1990.

Graphic style with which it is identified:
– Towards minimalism.
– Elegant.